OTI: Last Mile Logistics Company

Developing a pixel-perfect website for clear representation of the brand.

Working with Sara, co-founder of Divanti, an external design agency hired by the client, we created a minimalistic but scalable website.  

The Background

OTI is an integrated last-mile transportation service for reliable goods movement and strategic merchandising services to optimize product visibility at points of sale. They offer comprehensive logistics solutions, combining secure warehousing with efficient pick-and-pack fulfillment. They currently work across 16 states of America, serving more than 4k retailers every week.

The Solution

We developed the landing page with a perfect grid and a complex style guide with advanced CSS. That assured that the website is not only following all the responsiveness norms, but it actually looks the same on every browser and device. The desktop, tablet, and mobile views are done with a new variable system recently added into Webflow that helps with future changes that the client might want to make.  

The Outcome

The live site turned out to be professional and corporate, scalable, and responsive. Key figures:

- OTI ranks #1 on Google’s search

- All Google lighthouse metrics are above great (90+)

- The website is easily changed by the client

- The development phase was done in hours, not days.

The Conclusion

The project was done really fast, keeping the quality as high as possible. That was possible with features only Webflow provides. It is the best option for creating fast and scalable, high-converting websites.