Brightwell foundation: Bringing technology to schools

Helping Brightwell foundation improve education in Serbia

The Velocity team helped Brightwell Foundation gain reach, spread the message of their mission and vision, and help schools provide a better experience to students

The Background

Brightwell Foundation is a non-profit organization with a mission to bring technology to all of the schools and ensure that every student in Serbia has the same chance to take part in interactive classes. The foundation also encourages teachers to fulfill their mission, pass on the knowledge, and inspire young men and women. They also try to get communities to actively contribute to the development of education for all youth.

The Challenge

The founders of Brightwell Foundation had an established tone of voice that they wanted to convey to the copy, brand, and website itself. They wanted the website to be professional and corporate, but warm and hopeful at the same time. They didn’t want to copy to be salesy, but rather empowering, and the goal was to awaken the consciousness of the people in Serbia and call them to help with improving the education system.

The Solution

Collaborating with the founders, we wrote the copy that represented them, their mission, and their vision in the best way possible. The sentences were clear, concise, and direct. Our lead designer did an amazing job with creating their brand, choosing typography and visual identity.  

The Outcome

The live site turned out to be professional and corporate, but kept the hopeful and warm tone. Foundation founders were not only satisfied with the website, but with the amazing process and communication we had with them. Key figures:

-Brightwell ranks #1 on Google’s search

-The website spreads their message across the country

-All Google lighthouse metrics are above great (90+)

-The website fulfils all the legal norms

The Conclusion

This project with an unusual brand identity is proof that a templated website with generic copy is not the best option when you have the clear message that you want to convey. It is the best practice to hire a dedicated professional that would listen to all your requests and create something stunning.