Hana personal trainer: Scaling online

Helping Hana scale her business with Webflow

The Velocity team helped Hana deposition herself from her competition and scale her business with her new online fitness programs.

The Background

Hana is a personal trainer from Belgrade, Serbia. She has 10 years of experience working with clients in person, helping them achieve their dream bodies. Over the years, she trained more than 1000 clients. Recently, she hired new trainers to help her with live gym sessions. She made a lot of people fall in love with not just weightlifting but with healthy habits and a healthy lifestyle. We worked on this project with Ana Marija, founder of Down2IT agency.

The Challenge

Hana wanted to expand her reach and start an online programme so she can help people who are really busy and don’t have time for going to the gym daily. She knew all about exercise, nutrition, anatomy, and mindset. The problem was that she had a problem with creating the attractive offer and writing the copy that would encourage readers to take action and enroll in an online program.

The Solution

We helped Hana create three attractive programs and three signature programs. Of course, we helped her with creating the right structure for the website and writing the copy that is going to resonate with readers and motivate them to take action. That was the most important part of making sure that her website has crazy high conversion rates. The design and development phases were smooth and seamless afterwards.

The Outcome

The result was a modern and sleek website that represents Hana in the best way possible. We made sure to make the website with the fitness vibe. Sharp and dynamic, but without classic ‘gym-bro’ style, as Hana likes to say. Other important results:

-Hana is ranked #1 on Google’s search

-Her business scaled fast, with amazing conversion rates

-The website is fast and responsive and Hana is able to change anything she needs

-She is constantly getting new clients signing up for online program

The Conclusion

After some time passed, we did a regular catch-up with Hana to see if she is satisfied with the results. The answer was obviously yes. Since she has chosen Webflow as the page builder, she can easily edit anything she needs, and we are still in touch with her to make sure her business keeps growing.